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Earth's materials turned into precious ingredients: that's how Materica was born, as a synthesis between nature and innovation.
Perfect balance between the richness of the Earth’s elements and the Most Advanced coloring technology.
Excellent chromatic results, ease of use, seductive brightness

Materica is the hair dying system wich ensures:
  • 100% coverage of grey hair
  • long lasting shades
  • lightening up to 5 tones
  • can be used as semi permanent color
  • best comfort during the application
  • no scalp irritation, itching or burning
  • no stains on the skin
Materica is APAP
  • Ammonia Free
  • PPD Free
  • Resorcinol Free
  • SLES/SLS Free
  • Parabens Free
Materica is available in 73 bright shades it contains:
  • natural clays to nourish and condition the hair
  • soothing ingredients to give an instant wellness effect